Studio Peter Lundbergh
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ABBA The Museum

ABBA The Museum /  Assignment at BLINK / Project: The Pop Shop / Role in project: Creative direction and implementation  Photos by BLINK

ABBA The Museum / Assignment at BLINK / Project: The Pop Shop / Role in project: Creative direction and implementation

Photos by BLINK

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About / The Pop Shop is the official ABBA store and is located at ABBA The Museum in Stockholm. The location is also the home for Swedish Music Hall of Fame.
An organisation dedicated to acknowledge achievements within the Swedish music industry. The conceptual idea was to create a meeting place for
Swedish pop culture – a culture house! By merging the exhibition, the café, the pop-shop and the bar the museum becomes an inspiring place that attracts
both dedicated long time fans as well as a new audience. ABBA the Museum has now become one of the most visited Stockholm destinations.