Studio Peter Lundbergh
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Akademibokhandeln

Akademibokhandeln  / Assignment at BLINK / Projects: Flag ship store concept / Role in projects: Creative direction and implementation  Photos by BLINK

Akademibokhandeln / Assignment at BLINK / Projects: Flag ship store concept / Role in projects: Creative direction and implementation

Photos by BLINK

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Akademibokhandeln Etc  / Assignment at BLINK / Projects: Retail concept / Role in projects: Creative direction and implementation  Photo by BLINK

Akademibokhandeln Etc / Assignment at BLINK / Projects: Retail concept / Role in projects: Creative direction and implementation

Photo by BLINK

About / Akademibokhandeln is the market leading book store chain in Sweden with 125 stores around the country. Offering a wide assortment of books but also paper goods, stationaries and magazines. There´s been a long-time challenge for traditional book stores to compete with the growing on-line market. The assigment was to define a new role for the book store in this changing media landscape that also creates possitive synergies to their online store.

The conceptual idea was to create a commercial culture house. A focus on knowledge and service combined with in-store events such as readings, book signings, exhibitions etc. From a traditional ”books-on-shelves”-store to a much more inspiring and modernized retail experience.