Studio Peter Lundbergh

bfresh (US)

Bfresh (US) / Assignment at BLINK / Project: Urban food store concept / Role in project: Creative Director / Video by bfresh

The project won diploma in the annual Swedish "Golden Egg Award" in 2016:

About / Bfresh is a grocery chain within the Ahold group developed for the US market. First store opened in Allston in North America in 2015. The store concept combines great fresh food, smart value and local convenience which in turn creates value for the customer. The store adapts to the customers daily rythm; breakfast mood, grap-and-go-lunch and dinner solutions in the evening.