Studio Peter Lundbergh
Granngarden_Logo_neg.jpg

Granngården

Granngården  / Assignment at BLINK / Project: Retail concept and identity / Role in project: Creative direction and implementation  Photos by BLINK

Granngården / Assignment at BLINK / Project: Retail concept and identity / Role in project: Creative direction and implementation

Photos by BLINK

granngården-4-2.jpg

About / Granngården is a Swedish retailer that caters the need for what surrounds a countryside living such as gardening, farming, agriculture, pet and horse accessories etc. Granngården has more than 100 stores all around Sweden. The assignment was to do a total re-make of the brand. Both regarding visual identity and architectural framework including store layout, merchandising and assortment. With the starting point in the heritage of farming, both regarding colours and material palette, an inspirational retail experience with a clear product guidance was created.