Studio Peter Lundbergh
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City Gross

City Gross  / Assignment at BLINK / Project: Retail concept incl. staff clothing / Role in project: Creative direction and implementation  Read more at www.blink.se

City Gross / Assignment at BLINK / Project: Retail concept incl. staff clothing / Role in project: Creative direction and implementation

Read more at www.blink.se

City Gross staff

Take a tour! / Video by City Gross

About / City Gross is a Swedish family-owned food rebel with a market share of roughly 30% and is seen as a bit of an underdog compared do the market leader ICA with a market share of 50%. The store concept has a strong Scandinavian, low key and friendly expression that in a subconsious way communicates the authentic fresh and value for money
message. The concept happily merries the rational cash & carry with the sensory food hall.