Studio Peter Lundbergh
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Stadium Outlet

Stadium Outlet  /   Assignment at BLINK / Project: retail concept / Role in project: Creative Director  Read more at www.blink.se

Stadium Outlet / Assignment at BLINK / Project: retail concept / Role in project: Creative Director

Read more at www.blink.se

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About / Stadium is one of the main players within sports retail in Sweden. In 2009 the stand-alone concept for Stadium Outlet was established to take a lead position in the sports value segment. The conceptual idea was to turn the actual store into a warehouse-look-and-feel by using a few but distinct design elements that creates a contemporary value expression. Stadium Outlet with its around 50 stores is now the most profitable part of the Stadium Group.