Studio Peter Lundbergh
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Telia

Telia  / Assignment at BLINK / Project: Retail concept, launched in 2009 / Role in project: Creative direction and implementation

Telia / Assignment at BLINK / Project: Retail concept, launched in 2009 / Role in project: Creative direction and implementation

teliasonera_store_main view.jpg

About / Telia Company AB (formerly TeliaSonera) is a Swedish dominant telephone company and mobile network operator present in Sweden, Finland, Norway, Denmark, Lithuania, Latvia and Estonia. In 2009, when this retail concept was developed, the overall aesthetic style within the telecom market was futuristic, white, glossy and a bit high brow elitist.
The concept aimed to reinvent the generic telecom retail into a homey premium ambience with an embedded interactive layer: informal, playful, simple and contemporary!