City Gross

About

City Gross is a Swedish family-owned food rebel with a market share of roughly 30% and is seen as a bit of an underdog compared
to the market leader ICA with a market share of 50%. The store concept has a strong Scandinavian, low key and friendly expression
that in a subconsious way communicates the authentic fresh and value for money message. The concept happily merries the rational
cash & carry with the sensory food hall.