Assignment at BLINK
Client / EQT
Project / Retail concept / Brand identity
Role in project / Creative director / Retail architect
Photos / BLINK
Granngården
About
Granngården is a Swedish retailer that caters the need for what surrounds a countryside living such as gardening, farming, agriculture, pet and horse accessories etc. Granngården has more than 100 stores all around Sweden. The assignment was to do a total re-make of the brand. Both regarding visual identity and architectural framework including store layout, merchandising and assortment. With the starting point in the heritage of farming, both regarding colours and material palette, an inspirational retail experience with a clear product guidance was created.