Studio Peter Lundbergh
Coop_intro.jpg

Coop Hagastaden

Coop Hagastaden flagship store at Hagastaden in Stockholm. Retail concept by Studio Peter Lundbergh in collaboration with Coop CBS.

Coop Hagastaden in Stockholm. Retail concept by Studio Peter Lundbergh.

Client / Coop (CBS)
Project / Flagship store
Deliverables / Strategy / Retail concept / Layout / Customer journey / Display modules / Lighting / In-store navigation / In-store communication / Naming
Collaborators / Coop (CBS) / Robert Gardfors (graphic designer)
Location / Hagastaden, Stockholm
Photos / Stellan Herner

Coop Hagastaden

Flowers and plants department at Coop Hagastaden in Stockholm. Retail concept by Studio Peter Lundbergh.
In-store kitchen and seating area at Coop Hagastaden in Stockholm.
Retail concept by Studio Peter Lundbergh.
Coop Hagastaden in Stockholm. Retail concept by Studio Peter Lundbergh in collaboration with Coop.

Äntligen! / Pop-up concept for seasonal activation / Naming and creative direction by Studio Peter Lundbergh

Fruit and veg department at Coop flagship store at Hagastaden in Stockholm. Retail concept by Studio Peter Lundbergh.
Veggie department at Coop flagship store at Hagastaden in Stockholm. Retail concept by Studio Peter Lundbergh.

“This supermarket brings to life many of the trends we expect
to see more of including meal solutions, local sourcing,
lifestyle needs and digitalisation” /IGD

Veggie department at Coop Hagastaden in Stockholm.
Herbs wall at Coop Hagastaden in Stockholm.
Fresh food market area at Coop Hagastaden in Stockholm.

Goda Grannar / Pop-up concept for local produce activations / Conceptual idea, naming and creative direction by Studio Peter Lundbergh

Dairy department at Coop Hagastaden in Stockholm.
Vertical farming at Coop Hagastaden.
Beverages department at Coop Hagastaden
Frozen food department at Coop Hagastaden.

Video by Redelius Productions

About

Coop is one of the biggest grocery retailers in Sweden with a market share of 19% (2017).
The new flagship store is situated in a new district in Stockholm called ”Hagastaden”. The store focuses
on convenience, food-tech, local produce, sustainability and smart digital solutions such as Scan & Pay.
Simply scan and pay the groceries with your smart phone and walk out. Coop Hagastaden aimes to create
a destination and community space for the district. A place to eat, meet and co-work – home away from home!

The store is also a natural extension of the modern smart home - a place for innovations. For example
the store has a vertical farm and is self-supporting within herbs. As a Coop-member you can also rent
a space to grow your own plants - how cool is that!

Within the pop-up concept ”Goda Grannar” Coop invites small local food entrepreneurs to create a platform
for the brand and to emphasize local community. Altogether Coop Hagastaden is quite a step away from
a traditional grocery store – welcome!

The retail concept was developed by Studio Peter Lundbergh in collaboration with Coop (CBS).

News

2022–10–10 / Coop Hagastaden win the title “This year´s challenger” at Dagligvarugalan. A Swedish annual competition
within the grocery store sector. The store was also nominated in two other categories; “Best store” and “Best vegan store”.

2021-03-04 / Coop Hagastaden is selected by IGD as one of ten nordic stores to visit in 2021