Studio Peter Lundbergh
SAS.jpg

Scandinavian Airlines

Scandinavian Airlines

Scandinavian Airlines / Assignment at BLINK / Projects: Check-In areas, Lounges, Fast Track concept, Cabin Interior design, On-board food serving concept / Role in projects: Creative direction and implementation in collaboration with SAS design mana…

Assignment at BLINK
Client / Scandinavian Airlines
Projects / Check-In areas / Lounges / Fast Track / Cabin Interior / On-board food serving
Role in projects / Creative director / Designer / In collaboration with SAS design managers
Photos / Header and cabin images by SAS

Check in areas

SAS Check-in area

Fast Track

SAS Fast Track at Copenhagen AIrport
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SAS Gold Lounge

SAS Gold Lounge. Food and beverages area.
SAS Gold Lounge community table area
SAS Gold Lounge ceiling lighting detail

SAS Lounge

SAS Lounge entrance
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Video by SAS

SAS Café Lounge

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SAS Cabin

About

Scandinavian Airlines (SAS) is the flag carrier of Sweden, Norway and Denmark. In 2011 a design refresh assignment, including a new strategic platform, was initiated to upgrade the on-ground and on-board service offer. The assignment included the whole customer journey such as Check-In area, Fast Track, Lounges and last but not least - the cabin interior.

The SAS cabin interior is divided into three service offers; SAS Go, SAS Plus and SAS Business Class. SAS Business Class is the jewel in the crown of the strategic platform named ”The New Travel Class”. To create a premium long haul product 30.000 feet up in the air is probably one of the most challenging design assignments. Flight safety, fire restrictions, material weight/cost, ergonomy, environment and staff considerations are just a few of all parameters that needed to be fulfilled to create the SAS cabin interior. All done with a contemporary Scandinavian expression and with attention to details.