Studio Peter Lundbergh
Stadium_outlet_neg.jpg

Stadium Outlet

Stadium Outlet facade

Assignment at BLINK
Client / Stadium
Project / Retail concept / Facade concept
Role in project / Creative Director / Retail architect
Photos / BLINK

Stadium Outlet

Stadium Outlet retail concept. Campaign display.
Stadium Outlet retail concept

About

Stadium is one of the main players within sports retail in Sweden. In 2009 the stand-alone
concept for Stadium Outlet was established to take a lead position in the sports value segment.
The conceptual idea was to turn the actual store into a warehouse-look-and-feel by using a few
but distinct design elements that creates a contemporary value expression. Stadium Outlet with
its around 50 stores is now the most profitable part of the Stadium Group.